On Wed 27-Jun-2018 3:27p, Necromaster@80:774/0.0 wrote:

one third of its Canadian
orders for Christmas. Less than 10% of Adam units had defects, the company claimed, "well below industry standards".

An analyst stated in early 1984 that the company had targeted a very special
area: primarily home users who have students or
teenage children who are writing term papers and who tend to be naive computer users. Coleco has tried to make the Adam easy to use and attractive
to that group, consciously excluding other groups by the way that [they] configured the machine.

By March 1984 John J. Anderson declared Adam as having caused for Coleco
"a
trail of broken promises, unfulfilled expectations, and extremely skittish stockholders." On January 2, 1985, after continuing complaints about Adam failures and low sales, Coleco announced that it was discontinuing the
Adam and
would be selling off its inventory.[14] Coleco revealed that it lost $35 million in late 1983 (the time of the Adam's launch), along with a loss of $13.4 million in the first 9 months of 1984. Coleco did not reveal which company they were selling the inventory to, but stated that they had
worked
with this partner before. No final sales numbers were revealed of the Adam computer and Expansion, but one analyst estimated that Coleco had sold 350,000 Adams in 1983 and 1984.[17]

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season would result in "inestimable
losses". CEO Arnold Greenberg promised in late September to ship by "mid-October", but claimed that Adam was "not, primarily, a Christmas item".
The printer was the main cause of the delays; after it failed to function properly at demonstrations, by November InfoWorld reported on "growing skepticism" about its reliability, speed, and
noise.[9]

Greenberg refused to say how many units he expected Coleco to ship by the end
of the year. The company did not ship review units to magazines planning
to
publish reviews before Christmas, stating that all were going to dealers, but
admitted that it would not meet the company's goal of shipping 400,000 computers by the end of the year; Kmart and JCPenney announced in November that
it would not sell the Adam during the Christmas season because of lack of availability. Despite great consumer interest, Coleco shipped only
95,000 units by December, many of which
were defective; Creative Computing later reported that "the rumored return rate was absolutely alarming". One store manager stated that five of six sold
Adams had been returned, and expected that the sixth would likely be returned
after being opened on Christmas. Coleco partnered with Honeywell Information
Systems to open up repair chain stores around the nation. By December
1983 the press reported that company executives at a news conference "fielded
questions about Coleco's problems with its highly-publicized new Adam home computer, which has been plagued by production delays and complaints of defects", with the company able to fulfill only one third of its Canadian orders for Christmas. Less than 10% of Adam units had defects, the company claimed, "well below industry standards".

An analyst stated in early 1984 that the company had targeted a very special
area: primarily home users who have students or
teenage children who are writing term papers and who tend to be naive computer users. Coleco has tried to make the Adam easy to use and attractive
to that group, consciously excluding other groups by the way that [they] configured the machine.

By March 1984 John J. Anderson declared Adam as having caused for Coleco
"a
trail of broken promises, unfulfilled expectations, and extremely skittish stockholders." On January 2, 1985, after continuing complaints about Adam failures and low sales, Coleco announced that it was discontinuing the
Adam and
would be selling off its inventory.[14] Coleco revealed that it lost $35 million in late 1983 (the time of the Adam's launch), along with a loss of $13.4 million in the first 9 months of 1984. Coleco did not reveal which company they were selling the inventory to, but stated that they had
worked
with this partner before. No final sales numbers were revealed of the Adam computer and Expansion, but one analyst estimated that Coleco had sold 350,000 Adams in 1983 and 1984.[17]

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^-- Good reading, needed to share (again).

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