GTA 6 owner Take-Two is 'embracing generative AI' as part of its goal to be the 'most efficient company in the entertainment business' says CEO

Date:
Wed, 04 Feb 2026 11:40:32 +0000

Description:
Take-Two CEO Strauss Zelnick has spoken about the potential of generative AI in the company's latest earnings call.

FULL STORY ======================================================================Rockstar
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Grand Theft Auto 6
Grand Theft Auto 6



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Link to news story: https://www.techradar.com/gaming/consoles-pc/gta-6-owner-take-two-is-embracing -generative-ai-as-part-of-its-goal-to-be-the-most-efficient-company-in-the-ent ertainment-business-says-ceo


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