Amazon is selling its ad tools to other ecommerce sites

Date:
Fri, 10 Jan 2025 13:00:00 +0000

Description:
Online retailers can now pay Amazon to use its advertising service, complete with measurement and reporting tools.

FULL STORY ======================================================================Amazon opens up in-house ad tech for third-party ecommerce sites Retailers will have control over ad style, placement and quantity Available with Tillys and more soon, pricing is unconfirmed

Amazon is set to offer its in-house ad technology to other ecommerce
platforms through its newly-launched Amazon Retail Ad Service.

By signing up to use Amazons advertising service, online retailers will be able to show targeted, relevant ads on their own sites, helping them offer a more personalized experience and ultimately, drive more ad revenue.

Retailers will have control over the style and location of ads across their online sites as well as how many they want to use. They will also get access to the Amazons ad measurement and reporting tools to optimize their ad strategies. Amazon Retail Ad Service

Online stores will also have control over what customers see when they click on an ad, such as opening a quick view, launching a full product page or adding directly to the basket.

The announcement boasts of the company's more than two decades ad tech expertise. Amazon advertising services revenue stood at $14.3 billion in its fiscal year 2024 third quarter, up from $12.1 billion during the same period of its fiscal 2023.

Some early adopter partners have already used Amazon Retail Ad Service in beta, including health and wellness retailer iHerb, Asian grocery startup Weee! and party supplies firm Oriental Trading Co. The service is set to launch soon, with clothing retailer Tillys among the first users.

Amazon confirmed the service runs on dedicated systems, independently from
its main retail platform, and retailers will manage their own data through
AWS accounts, which addresses concerns around the security of shoppers data. The service will use machine learning to produce relevant ads for shoppers.

The company hasnt confirmed pricing details, but separate CNBC reporting suggests buyers will pay fees based on usage. TechRadar Pro has asked Amazon to share more information, but we did not receive an immediate response.

"Weve designed this to be a win for retailers, advertisers, and shoppers, and we look forward to seeing how it improves outcomes, drives sales, and
enhances the shopping experience," Paula Despins, VP of Ads Measurement, commented. You might also like These are the best website builders around today Sell to more customers with the best payment gateways Amazon's new AI guides know what you want to buy before you do



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Link to news story: https://www.techradar.com/pro/amazon-is-selling-its-ad-tools-to-other-ecommerc e-sites


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